Enhance Medasystems “Expanded Access Platform” to Support Recurring Tasks
My role:
My role:
Solo Lead Product Designer, E2E Design (Strategy, Research, UX, Visual Design, Prototyping)
Solo Lead Product Designer, E2E Design (Strategy, Research, UX, Visual Design, Prototyping)
Team:
Team:
Product designer, DesignsOps Manager, Product Manager, Stakeholders
Product designer, DesignsOps Manager, Product Manager, Stakeholders
Timeline:
Timeline:
4 weeks
4 weeks
Overview
Overview
Overview
Medasystems is a SaaS healthcare startup that enables physicians to secure access to experimental treatments and clinical trials for patients with ultrarare diseases, autoimmune conditions, and late-stage cancer.
Medasystems is a SaaS healthcare startup that enables physicians to secure access to experimental treatments and clinical trials for patients with ultrarare diseases, autoimmune conditions, and late-stage cancer.
The Problem
The Problem
The Problem
Medasystems Expanded Access platform was designed for one-time approvals, but as patient needs evolved, it lacked support for recurring workflows. This misalignment forced physicians and manufacturers into manual processes, increasing administrative burden, delaying approvals, and disrupting patient treatment.
Medasystems Expanded Access platform was designed for one-time approvals, but as patient needs evolved, it lacked support for recurring workflows. This misalignment forced physicians and manufacturers into manual processes, increasing administrative burden, delaying approvals, and disrupting patient treatment.
Medasystems Expanded Access platform was designed for one-time approvals, but as patient needs evolved, it lacked support for recurring workflows. This misalignment forced physicians and manufacturers into manual processes, increasing administrative burden, delaying approvals, and disrupting patient treatment.
What I did
What I did
What I did
Medasystems Expanded Access platform was designed for one-time approvals, but as patient needs evolved, it lacked support for recurring workflows. This misalignment forced physicians and manufacturers into manual processes, increasing administrative burden, delaying approvals, and disrupting patient treatment.
Medasystems Expanded Access platform was designed for one-time approvals, but as patient needs evolved, it lacked support for recurring workflows. This misalignment forced physicians and manufacturers into manual processes, increasing administrative burden, delaying approvals, and disrupting patient treatment.
Medasystems Expanded Access platform was designed for one-time approvals, but as patient needs evolved, it lacked support for recurring workflows. This misalignment forced physicians and manufacturers into manual processes, increasing administrative burden, delaying approvals, and disrupting patient treatment.
Business Impact
Increased operational costs from manual workarounds.
Delayed approvals threatening treatment continuity.
Reduced platform adoption among key physician users.
Human Impact
System Limitations: What was getting in the way?
Human Impact
Human Impact
Physicians spending valuable time on administrative tasks instead of patient care.
Patients experiencing treatment interruptions affecting health outcomes.
Medical staff facing unnecessary cognitive load managing complex cases manually.
Research & Discovery
System Limitations: What was getting in the way?
Research & Discovery
Research & Discovery
To fully understand the problem space, I conducted comprehensive qualitative research:
To fully understand the problem space, I conducted comprehensive qualitative research:
To fully understand the problem space, I conducted comprehensive qualitative research:
Company stakeholder and user interviews
Conducted in-depth interviews with company stakeholders, project managers, physicians, and clinical staff to understand business goals, technical constraints, and key pain points in the current workflow.
Company stakeholder and user interviews
Conducted in-depth interviews with company stakeholders, project managers, physicians, and clinical staff to understand business goals, technical constraints, and key pain points in the current workflow.
Company stakeholder and user interviews
Conducted in-depth interviews with company stakeholders, project managers, physicians, and clinical staff to understand business goals, technical constraints, and key pain points in the current workflow.
Task flow analysis
Created and tested task flows with users to understand the limitations of the current one-time approval system.
Workflow mapping
Documented existing workarounds physicians were using to manage recurring tasks in a system not designed for them.
Workflow mapping
Documented existing workarounds physicians were using to manage recurring tasks in a system not designed for them.
Workflow mapping
Documented existing workarounds physicians were using to manage recurring tasks in a system not designed for them.
Discovery
Discovery
Discovery
Understanding the problem
To uncover the root causes of these challenges, we conducted workshops and collaborative ideation sessions with key stakeholders.
Understanding the problem
To uncover the root causes of these challenges, we conducted workshops and collaborative ideation sessions with key stakeholders.
Understanding the problem
To uncover the root causes of these challenges, we conducted workshops and collaborative ideation sessions with key stakeholders.
Task distribution
We learned that physicians relied on nurses and medical assistants to complete more administrative tasks, with doctors primarily reviewing and authorizing actions.
Task distribution
We learned that physicians relied on nurses and medical assistants to complete more administrative tasks, with doctors primarily reviewing and authorizing actions.
Task distribution
We learned that physicians relied on nurses and medical assistants to complete more administrative tasks, with doctors primarily reviewing and authorizing actions.
Conditional workflows
Both physicians and manufacturers needed the ability to customize workflows, where previous steps could determine the next actions on a patient to patient basis.
Conditional workflows
Both physicians and manufacturers needed the ability to customize workflows, where previous steps could determine the next actions on a patient to patient basis.
Conditional workflows
Both physicians and manufacturers needed the ability to customize workflows, where previous steps could determine the next actions on a patient to patient basis.
Need for automation
Manufacturers needed to automate most post-approval tasks, reducing the need for constant manual intervention.
Need for automation
Manufacturers needed to automate most post-approval tasks, reducing the need for constant manual intervention.
Need for automation
Manufacturers needed to automate most post-approval tasks, reducing the need for constant manual intervention.
The Solution
The Solution
The Solution
Designing for Impact
To address these challenges, we designed and implemented key flows
Designing for Impact
To address these challenges, we designed and implemented key flows
Designing for Impact
To address these challenges, we designed and implemented key flows
Centralized Case Dashboard & Real-Time Status Visibility
The cases overview and case summary pages now provide a clear, centralized dashboard for physicians and manufacturers to track approvals, shipments, and pending tasks. This improvement reduces the need for physicians to check cases individually, giving them better visibility into timelines and outstanding actions.
Centralized Case Dashboard & Real-Time Status Visibility
The cases overview and case summary pages now provide a clear, centralized dashboard for physicians and manufacturers to track approvals, shipments, and pending tasks. This improvement reduces the need for physicians to check cases individually, giving them better visibility into timelines and outstanding actions.
Centralized Case Dashboard & Real-Time Status Visibility
The cases overview and case summary pages now provide a clear, centralized dashboard for physicians and manufacturers to track approvals, shipments, and pending tasks. This improvement reduces the need for physicians to check cases individually, giving them better visibility into timelines and outstanding actions.
Task Delegation for Physicians
We introduced structured task delegation, allowing physicians to assign administrative tasks to nurses and medical assistants while maintaining oversight. This streamlined case updates, reducing the cognitive load on physicians and ensuring critical actions were completed on time.
Task Delegation for Physicians
We introduced structured task delegation, allowing physicians to assign administrative tasks to nurses and medical assistants while maintaining oversight. This streamlined case updates, reducing the cognitive load on physicians and ensuring critical actions were completed on time.
Task Delegation for Physicians
We introduced structured task delegation, allowing physicians to assign administrative tasks to nurses and medical assistants while maintaining oversight. This streamlined case updates, reducing the cognitive load on physicians and ensuring critical actions were completed on time.
Dynamic workflow triggers
Where certain actions (such as a case update or shipment request) automatically prompt the next steps. This ensures that processes remain adaptable rather than following a rigid, one-size-fits-all approach.
Dynamic workflow triggers
Where certain actions (such as a case update or shipment request) automatically prompt the next steps. This ensures that processes remain adaptable rather than following a rigid, one-size-fits-all approach.
Dynamic workflow triggers
Where certain actions (such as a case update or shipment request) automatically prompt the next steps. This ensures that processes remain adaptable rather than following a rigid, one-size-fits-all approach.
Key Metrics
Key Metrics
35%
35%
Increase in patient education module completion rates.
Increase in patient education module completion rates.
1.5x
1.5x
Higher patient satisfaction scores, with users reporting less stress and more control over their experience.
Higher patient satisfaction scores, with users reporting less stress and more control over their experience.
27%
27%
Reduction in non-essential nurse interruptions, allowing staff to focus on critical care.
Reduction in non-essential nurse interruptions, allowing staff to focus on critical care.
Conclusion
Conclusion
Conclusion
We introduced structured task delegation, allowing physicians to assign administrative tasks to nurses and medical assistants while maintaining oversight. This streamlined case updates, reducing the cognitive load on physicians and ensuring critical actions were completed on time.
We introduced structured task delegation, allowing physicians to assign administrative tasks to nurses and medical assistants while maintaining oversight. This streamlined case updates, reducing the cognitive load on physicians and ensuring critical actions were completed on time.
We introduced structured task delegation, allowing physicians to assign administrative tasks to nurses and medical assistants while maintaining oversight. This streamlined case updates, reducing the cognitive load on physicians and ensuring critical actions were completed on time.