Hey, I’m Laura. I have a background in medicine and 8+ years of experience designing complex B2B platforms in cybersecurity and healthcare.
From zero-to-one launches to scaled delivery, I turn systems thinking into strategy and design into measurable product impact.
Core principles that drive meaningful impact in complex environments
Storytelling Matters
Your craft alone isn’t enough, if you can't clearly communicate your ideas, they simply won't get built.
Collaboration unlocks Potential
Ideas created in isolation lead to fixed thinking. Embrace teamwork, leverage individual strengths, and build amazing solutions together.
Be Curious and Adaptable
Stay open-minded, embrace change, and never stop learning. A growth minset fuels innovation, allowing you to experiment, and refine solutions.
Shipping is Everything
Great designs have zero intrinsic value until users start using and adopting the solutions. Ship early, learn fast, and iterate continuously.