I’m a product builder with 8+ years of experience designing experiences that drives business impact. I connect the dots between user needs and business goals, ensuring every design decision drives growth and scalability.

I’m a product builder with 8+ years of experience designing experiences that drives business impact. I connect the dots between user needs and business goals, ensuring every design decision drives growth and scalability.

I’m a product builder with 8+ years of experience designing experiences that drives business impact. I connect the dots between user needs and business goals, ensuring every design decision drives growth and scalability.

working at Cisco

working at Cisco

based in Miami

based in Miami

Product Designer

Product Designer

My core skills

My core skills

The distinctive skills I possess and the factors that contribute to the uniqueness of my professional journey.

The distinctive skills I possess and the factors that contribute to the uniqueness of my professional journey.

01

UX Strategy

Developing actionable roadmaps and managing projects from concept through execution, strategically aligning user needs with business goals.

01

UX Strategy

Developing actionable roadmaps and managing projects from concept through execution, strategically aligning user needs with business goals.

01

UX Strategy

Developing actionable roadmaps and managing projects from concept through execution, strategically aligning user needs with business goals.

02

B2B Product Design

Designing intuitive solutions tailored for complex enterprise workflows, enhancing user productivity and seamlessly integrating with existing systems.

02

B2B Product Design

Designing intuitive solutions tailored for complex enterprise workflows, enhancing user productivity and seamlessly integrating with existing systems.

02

B2B Product Design

Designing intuitive solutions tailored for complex enterprise workflows, enhancing user productivity and seamlessly integrating with existing systems.

03

Data-Driven Product Optimization

Leveraging user data and analytics to continuously improve products, enhancing usability, engagement, and performance.

03

Data-Driven Product Optimization

Leveraging user data and analytics to continuously improve products, enhancing usability, engagement, and performance.

03

Data-Driven Product Optimization

Leveraging user data and analytics to continuously improve products, enhancing usability, engagement, and performance.

Testimonials

Nice words

about my work

Infotainment system

“(...) The Digital Smart Room designs are a huge improvement over what PCare team has seem from other systems, especially dietary (...)Laura and the UX team are on the right track. (...) of the design systems implemented by PCare, the designs Laura delivered were far better that their best systems(...)”

Group Product Manager

Technology and Digital Team - Baptist Health

Infotainment system

“(...) The Digital Smart Room designs are a huge improvement over what PCare team has seem from other systems, especially dietary (...)Laura and the UX team are on the right track. (...) of the design systems implemented by PCare, the designs Laura delivered were far better that their best systems(...)”

Group Product Manager

Technology and Digital Team - Baptist Health

Infotainment system

“(...) The Digital Smart Room designs are a huge improvement over what PCare team has seem from other systems, especially dietary (...)Laura and the UX team are on the right track. (...) of the design systems implemented by PCare, the designs Laura delivered were far better that their best systems(...)”

Group Product Manager

Technology and Digital Team - Baptist Health

Transformative Product Design Experience

"Having Laura as part of our team has been a transformative experience. Laura's unique ability to bring ideas to life makes her an invaluable asset."

Agency Founder

Design strategy and UX research team

Transformative Product Design Experience

"Having Laura as part of our team has been a transformative experience. Laura's unique ability to bring ideas to life makes her an invaluable asset."

Agency Founder

Design strategy and UX research team

Transformative Product Design Experience

"Having Laura as part of our team has been a transformative experience. Laura's unique ability to bring ideas to life makes her an invaluable asset."

Agency Founder

Design strategy and UX research team

Amazing Results with Laura’s team

"Fantastic ideas ... great attention to detail. You can't go wrong with Laura. Our whole team loved her creativity and willingness to go the extra mile.

SaaS Founder

Innovate Solutions

Amazing Results with Laura’s team

"Fantastic ideas ... great attention to detail. You can't go wrong with Laura. Our whole team loved her creativity and willingness to go the extra mile.

SaaS Founder

Innovate Solutions

Amazing Results with Laura’s team

"Fantastic ideas ... great attention to detail. You can't go wrong with Laura. Our whole team loved her creativity and willingness to go the extra mile.

SaaS Founder

Innovate Solutions

Medical records

"Amazing work, I appreciated her sense of design thinking."

SaaS Founder

Product Innovation Department

Medical records

"Amazing work, I appreciated her sense of design thinking."

SaaS Founder

Product Innovation Department

Medical records

"Amazing work, I appreciated her sense of design thinking."

SaaS Founder

Product Innovation Department

  • Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

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    Good UX is invisible

Mantra

Build something the lasts

Great design is about creating experiences that drive real business impact.

  • Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

Mantra

Build something the lasts

Great design is about creating experiences that drive real business impact.

  • Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

    +++

    Good UX is invisible

Mantra

Build something the lasts

Great design is about creating experiences that drive real business impact.